If you’re like me, you may have originally thought Pinterest was a great way to pass the time. You can seriously get lost in the Pinterest vortex. It starts with looking for dinner ideas and suddenly you’re up to your eyeballs in how to macrame your whole house and wardrobe. Sound familiar?
Although Pinterest is still one of my favourite pass-times, it is also one of my absolute favourite ways to draw attention to my blog. Yes, that’s right. Pinterest drives traffic to your blog. (This in itself will be a whole separate blog post, but let me first show you how I grew my Pinterest first – we have to walk before we can run!).
But, in order to be able to drive traffic to your blog like crazy, you need to have your Pinterest game locked and loaded. How? Let me tell you!
DISCLOSURE: affiliate links are used on this page. I only recommend products and services I absolutely use and love! You can read my disclosure here. It’s important to keep in mind tactics and strategies may work differently for each blogger, and no method is guaranteed for everyone.
My Pinterest Start
When I first started my blog, I started a Pinterest account so I would be able to reserve the name Cynspo and keep my brand uniform across social media platforms. I couldn’t even link my blog to my Pinterest because I was on a free WordPress site and I didn’t have a business account on Pinterest.
That being said, before you move along any further with trying to grow your Pinterest in attempts to drive traffic to your blog, you should make sure you are:
1. Self-Hosted (more on this here)
2. Switched to a business account on Pinterest (it’s free). (Go under settings > Account Settings and there should be an option to switch to business)
Note: Self-hosting has many benefits including complete control over your content, a more professional looking blog and the ability to be able to monetize your blog. You may be able to drive traffic to your free blog platform (however I haven’t tried to do this and cannot speak to this).
Okay, Back to Business
In addition to not being set up properly, my Pinterest game was all over the place. I had boards that didn’t really relate to my blog at all, and I was randomly pinning to boards that didn’t go with my niche or theme.
Despite floundering in the beginning, I still managed to drive 19.2k monthly views to my account, which was a small win for my newbie blogging self. But my Pinterest wasn’t doing anything for my blog.
Once I had set up my blog to become self-hosted, I decided to take the leap of faith and dive into the Pinterest world. I had heard nothing but positive buzz from the blogging community about how Pinterest could sky-rocket your traffic (with time, of course), and I wanted in.
How I Did it
I knew that Pinterest was one of the highly regarded pillars of blog traffic, but I wasn’t sure how to get my Pinterest profile and numbers to a spot where this could happen.
So after scouring the internet (someone has to take one for the team) and reading countless reviews, I stumbled upon EllDuclos and her Pinterest Course. Not only is she a Pinterest VA (virtual assistant), she has a stunning blog with most of her traffic stemming from Pinterest!
Ell’s Pinterest Course walks you through the basics of how to set up your Pinterest Account (to look like a profesh). You can expect to learn how Pinterest works, what tasks you will need to do to blow up your Pinterest traffic (and subsequently, your blog traffic), how to make converting pins, how Tailwind works, and more. (Her course is normally 32$, but until April 1st 2019 you can use the code SPRINGAHEAD and get it for 15$!)
How it Helped Me
Well, for starters, my Pinterest is more aesthetically pleasing! (I should have taken a before picture but I promise you my Pinterest was nothing to bat an eye at before). Take a look below:
In my original Pinterest profile (as we previously discussed) I didn’t even have my face as the profile picture, I was unable to claim my website (see the bottom left) and I did not have a cohesive theme/boards that reflected my blog and my niche (not pictured).
Before I started this course, I had less than 100 followers (and was struggling to get more) and was sitting at 19.2k monthly page views (with absolutely no pins that featured my own blog posts.
When you change your personal profile to a business profile, you gain access to Pinterest analytics. The next few photos I screen – shotted my Pinterest analytics so you can see my growth in the last month.
NOTE: I had completed Ell’s Pinterest Course and had started implementing her strategies on January 9th (a Wednesday). Pinterest won’t let me go back past the 30 days, but you can see from the Wednesday to the Sunday, I grew from 19.2 to 41.5k (below).
Now, if we look at a screenshot of the graph from exactly one week after I started, we see a bigger increase! This is just a week after implementing the strategies in the course! (Below)
You can see my monthly page views have already jumped from 19.2 to 73.7k! This is after a week of dedication to my Pinterest account, and practicing and experimenting with the strategies Ell goes over. This course was a game changer. I was actually growing my Pinterest account before my eyes! Ell’s Pinterest Course was truly paying off.
I cannot talk about increasing your Pinterest traffic without talking about Tailwind! Tailwind is a tool that connects to your Pinterest (and Instagram, however I cannot speak to this as I do not use this feature!) and allows you to schedule Pins, gain access to Tailwind tribes (groups where you can add your pins and give them the opportunity to be shared by other tribe-mates) and be able to access analytics related to your account!
Scheduling Pins With Tailwind
Why would you want to schedule pins you may ask? Part of Pinterest’s algorithm is decided on how often you pin, and naturally Pinterest will favour your account if you’re pinning consistently throughout the day. This can be challenging to do by ourselves, as we cannot physically sit and pin all day long (a girl’s gotta eat!).
By scheduling pins with Tailwind, you eliminate the problem of being physically glued to your Pinterest. Tailwind allows you to set up time-slots and assign pins for that time slot. You can take a peek at my scheduler below (I left a few spots blank so you can see that they need to be filled!):
The tailwind scheduler has honestly saved me so much time by pinning automatically! I still pin throughout the day but am able to reduce the amount of time I spend on Pinterest. You can customize the tailwind scheduler to add or subtract pin time slots! The jury is out on what number is the magic number of scheduled time slots to have, however most people seem to report success with 20-30 time slots per day! (I use 20-25, in addition to pinning manually).
Tailwind also gives you access to Tribes! Tribes are groups on Tailwind where you add pins (I recommend pinning your own pins that you have created), and can re-pin pins others have posted! Most Tribes have a pin for a pin rule (for every pin you add to the tribe, you must re-pin one to keep the boards healthy!).
Tailwind tribes gives you the chance to reach a larger audience you may not have had access to just by pinning on your own! Below is a glimpse of a Tailwind tribe I am apart of (a public one, there are private ones that you can request access to!):
Taking the Tailwind Plunge
As a new blogger I was honestly scared to tackle Tailwind, but it has seriously helped me so much. There is so much to learn in the world of blogging and I was a little scared to tackle one more thing. But I’m so thankful I did! When you sign up with Tailwind, they walk you through a detailed set-up in ADDITION to providing you with instructional videos!
You can sign up with Tailwind for free here! This will walk you through how to set-up your Tailwind account and how to use the tool. The free version of Tailwind gives you access to up to 100 scheduled pins and access to Tailwind Tribes (30 pins as mentioned above that reset each month).
If your free-trial is over or you’re looking to upgrade to Tailwind Plus (same access to Tailwind Tribes but bump yourself up to 400 scheduled pins per month), you can check out how to get a free month here.
Back to How I Grew My Pinterest Monthly Views Like Wildfire
So, we’ve talked about the Pinterest Course I used, and we’ve also chatted a bit about Tailwind, but what else did I have to do? In order to grow my Pinterest in the time I did, I had to work consistently at implementing the strategies I learned. What does this entail? Below I’ve compiled a list of tasks you can expect to do and things that helped me grow my Pinterest.
Tasks You Can and Should Do to Grow Your Pinterest Following
1. Pin consistently (the more you pin, the faster your page will grow. I’m not saying pin thousands of pins a day, I’m recommending you use the Tailwind pin scheduler + pin manually a few times a day. Taking days off at a time can affect your monthly page views).
2. Pin strategically: a few times a day spend pinning items that are currently trending. This is what is currently trending on Pinterest and what others are searching for! (Take a look at the left screenshot – by tapping the search bar trending automatically appears)
3. Create a group board or ask to join other group boards. This is a great way to get your Pins to reach even further! People may have their boards set up as a request to join, or you may have to send them an email/DM (check the rules, usually posted in the group’s description). If you’d like to start off on a group board, check out the group board I created for other bloggers to share their pins here! ALSO: if you create a group board that is accepting others, let people know!
4. Follow other Pinners! I regularly throw my Pinterest handle onto follow threads, publish it whenever I can, and follow others to grow my Pinterest. The more people who see you on Pinterest, the higher chances your pins will get re-pinned (which drives traffic to your page!). Don’t be shy, get out there and make new friends! Want to be friends? Find me here!
Important Things to Remember
It is important to remember that Pinterest views naturally vary depending on time of the year. Pinterest views often pick up around holidays, but can completely bottom out (such as in the middle of the summer). It is important to remember this for your pins too (the number of impressions will change over time). This doesn’t mean you’re doing anything wrong!
Pinterest views also depend on the consistency of your account activity, which is why it’s important to consistently implement these strategies and techniques to ensure you’re growing your page and gaining followers. Consistency is the key to allow your Pinterest to continually grow.
The One Month Totals
After consistently implementing the strategies I had learned from Ell’s Course (and my new pal Tailwind), I was floored at how fast my Pinterest account had blown up. I had managed to grow from 19.2 to 445.8 thousand monthly views! It was insane to me! I had also grown my following base from less than 100 to 2 thousand followers.
What did this course do for my blog traffic? I have a future post to be released on that but for now I’ll show you a sneak peek!
695 total views! Up from absolutely 0 views coming in from Pinterest! Simply because I set up my Pinterest properly and consistently implemented the strategies I learned. (You can look forward to future post from me about how I use Pinterest to drive my blog traffic!)
Each blogger has their own unique way of driving traffic to their social media sites and blog. I swear by using Pinterest to drive my traffic, and I firmly believe setting up your Pinterest properly and pinning consistently can seriously sky-rocket your Pinterest monthly views, in addition to spiking your blog traffic!
Individual tips, tricks, strategies and techniques work differently for each individual blogger, however these are the things that worked for me and my Pinterest! I cannot guarantee what worked for me will work in the exact same way for you, however I hope I have inspired you to at least give Pinterest a shot and take your Pinterest and your blog to the next level!
Ell’s Pinterest Course
Be my friend on Pinterest!
Join my Pinterest Group Board (The Blogging Tribe!)