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If you’re new to blogging or looking for a new audience, you may find these tips helpful! If you’re new to blogging it’s important to note that all social media platforms should receive your attention. However, each platform can be used to uniquely grow your traffic! In this post, we’ll dive in to how to use Twitter to boost blog traffic!
When I first started blogging, one of the first things I did was create a Twitter, Instagram, Pinterest and Facebook page all with the same name. This made it easier to be consistent across all social media platforms! I thought Instagram would be my greatest hit, but it turns out a majority of my traffic is from Twitter and Pinterest!
I personally find that Twitter and Pinterest have the greater potential for your content to go viral. Instagram and Facebook are still great sources of traffic, which I will touch on in a later post. New to blogging and still need a bit of help? You can check out my post here.
How I Set Up My Twitter Profile
When I first started my Twitter account, I posted a generic photo as my profile picture. I found I wasn’t getting as much engagement. I switched my profile picture to one of my face, and I found people have been more likely to stop and engage with me when they see me on Twitter! I personally recommend using your face so people feel that they are actually speaking with another person!
Another thing I did to boost engagement and make it easy to get to my blog was that I put a link to my website in my bio! This way people could have an easier time getting to my blog! I started putting my most recent blog post in the website link section so that I would directly be able to drive people to where I wanted to on my blog.
Let’s Talk About Content
Most importantly, before engaging with others, we need to mention content. A few important things to remember when blogging include:
- Writing about what’s important to you
- Staying away from being something you’re not
Whenever you’re writing what truly matters to you, you will always be creating quality content. When we don’t like what we’re writing about/don’t want to write about it, our quality decreases. Always try your best to be writing about what sets your soul on fire. If you have a content schedule and don’t feel like writing about it, rearrange it!
We also need to avoid being someone we’re not. You can have more than one niche, but you need to be authentic in what you’re writing about (this links back to writing about what sets your soul on fire). For example, it would be a little bit hard for me to create content about parenting when I am not yet a parent. Don’t write about things that don’t interest you just because you think that’s what people want to read!
Create content that you truly love and your passion will shine through your words!
Who to Follow On Twitter
You have the account, the kick-ass content, and now you need a few followers! Personally, there aren’t too many rules regarding followers but there are a few types of people you may want to start following!
- Blogger Retweet Accounts or any Blogging Community accounts
I personally follow other bloggers because I want to connect with the community! I take the time to reach out and make friends and see what other people are up to! You can learn a lot from other bloggers, and can find answers to questions you have about actual blogging!
I also follow non-bloggers! Creating variety in your followers is what keeps it interesting. You will want to read content on your newsfeed that isn’t all related to blogging. Plus, you will have the added bonus of engaging with a group of people who can potentially become interested in your blog!
Blogger retweet accounts and blogging community accounts are great accounts to follow! If you’re just starting out or really want to promote a new blog post, a lot of blog retweet accounts will retweet your new content if you tag them! This is also a great way to find other social media link threads to find new accounts to follow (and promote yourself) for all different social media platforms!
Some Words of Caution
I caution the use of follow for follow, and also discourage following back spam accounts as well. Follow people who you genuinely think will be interested in your content, and follow people who you genuinely want to learn something from/receive updates from. It’s also key to not play the follow/unfollow game as you will not receive true engagement from that technique. If you’re planning on using Twitter to boost blog traffic, this is poor social media etiquitte that won’t get you very far!
Engaging with others is the meat and potatoes of how I use Twitter to boost blog traffic! It’s important to have your account set-up locked and loaded, but that can only do so much for you on it’s own!
Twitter is a form of social media, meaning it’s important to be social on this platform. I encourage you to reach out to other people and start genuinely interacting with other people. Below, you’ll find my top tips for engaging on twitter:
Respond to Other People’s Tweets
People like talking to other people, and if they send out a question, chances are they want an answer! Retweet and favourite tweets you genuinely enjoy!
Share things with other people! Be authentic! I try to go for a combination of being motivational and sharing my tasks for the day, but I also don’t hesitate to share my emotions as well! The number of times you tweet depends on your personality but I would definitely recommend getting out there and tweeting at least a few times a day.
Share Blog Posts Via a Tweet
Each time I post a new blog post, I share the link that takes you directly to that blog post (makes it easy for readers to end up there!) I also tag other blogging accounts so that they will be able to extend the reach of this tweet!
Using related hashtags is a great way to extend the reach of your tweets! I usually add them to tweets with blog posts that are new, or if I want a tweet to reach a greater audience.
Participate in Threads!
A lot of blogging retweet accounts will drop threads on Twitter for you to share your latest blog post. This can be a great way to promote your latest post, as well as engage with other bloggers. Do not hesitate to read and comment on other blog posts.
Genuinely engaging with the blogging community will often lead to reciprocation! You can also participate in social media link threads if you’re looking to expand other social media platforms.
Share Other Blogger’s Content
Be supportive in the community! If someone just dropped a new blog post you loved, give it a retweet! Blogging is not a competition and there’s room for everyone to shine. Share the love and share great blogging!
Connect Directly With Your Followers!
If you loved a post someone wrote, tell them! If you want to thank someone for sharing their content, send them a message! Share social medias, share resources! Connect and communicate with others! I often reach out to other bloggers and try my best to make new friends every chance I get. It couldn’t hurt to reach out if you had a question or simply wanted to share a comment!
Pin a Tweet!
If you have a blog post you really enjoy or want to share all your social media links in a tweet, create that tweet and pin it to your profile! That way that will be the first tweet people see when they visit your profile!
Each blogger’s journey is unique and different, and what may work for one person may not work as well for the next. Social media is an excellent opportunity to share your content and engage with new people. My best advice is to be kind, share your content every chance you get, and have fun. Remember at the end of the day, numbers don’t make a great blogger. Share your content because it set your soul on fire writing it, and you want someone else’s soul to be set on fire when they read it.
Did any of these tips help? Did you use something other than twitter to boost blog traffic? Let me know in the comments!