I don’t know about you, but everytime I go on Twitter I find myself lost in the Twitterverse abyss. It’s so easy to stumble across hundreds of things that interest you, especially if you’re looking in the right spots. If you use this platform smartly, you can put your blog in front of hundreds of thousands of people! In this post, I’m going to give you tips for using Twitter to skyrocket your blog traffic so you can get your blog seen and increase your audience!
Related Post: 5 Reasons You’re Not Getting the Blog Traffic You Want
Plenty of Platforms
When I first started blogging, one of the first things I did was create a Twitter, Instagram, Pinterest and Facebook page all with the same name. This made it easier to be consistent across all social media platforms! I thought Instagram would be my greatest hit, but it turns out a majority of my traffic is from Twitter and Pinterest!
I personally find that Twitter and Pinterest have the greater potential for your content to go viral. Instagram and Facebook are still great sources of traffic, which I will touch on in a later post. New to blogging and still need a bit of help? You can check out my post here.
How to Set Up Your Profile
I can’t tell you what to post or what not to post, but I’ve experimented with both posting a generic, non-face photo and a face photo and have had more luck with posting a face photo! People want to be able to put a face to the content their interacting with – they want to feel a connection to another human.
Less important in my opinion, but your profile looks incomplete without one! Choose something that’s either aesthetically pleasing, or something that directly relates back to your blog or a product you offer!
A Succinct Bio
Short but sweet – who are you, what do you do and why should we follow you? Tell us what you blog about, tell us where to find you, tell us something about you that makes us relate to you (maybe you’re a diehard cheese fan or you have some other quirky trait – share it, don’t be afraid to open up to your audience a bit!)
Make Your Links Available
Twitter specifically has a link spot – USE IT! Either put your blog link or a link that includes all of your links within it. Make the most of that space!
This is a great way to showcase to your followers what you have to offer. Use this space to drop a few more links, pin your most popular blog post, a link to your online shop or courses you have available! This pin will sit at the top of your feed and will be the first tweet everyone sees!
Let’s Talk About Content
Most importantly, before engaging with others, we need to mention content.
Write Content That’s Important to You, and Is Desired By Your Audience
Whenever you’re writing what truly matters to you, you will always be creating quality content. When we don’t like what we’re writing about/don’t want to write about it, our quality decreases. Always try your best to be writing about what sets your soul on fire. If you have a content schedule and don’t feel like writing about it, rearrange it!
Avoid Stretching Yourself Too Thin/Appearing as Someone You’re Not
We also need to avoid being someone we’re not. You can have more than one niche, but you need to be authentic in what you’re writing about (this links back to writing about what sets your soul on fire). For example, it would be a little bit hard for me to create content about parenting when I am not yet a parent. Don’t write about things that don’t interest you just because you think that’s what people want to read!
Create content that you truly love and your passion will shine through your words!
Who to Follow On Twitter
You have the account, the kick-ass content, and now you need a few followers! Personally, there aren’t too many rules regarding followers but there are a few types of people you may want to start following!
I personally follow other bloggers because I want to connect with the community! I take the time to reach out and make friends and see what other people are up to! You can learn a lot from other bloggers, and can find answers to questions you have about actual blogging!
I also follow non-bloggers! Creating variety in your followers is what keeps it interesting. You will want to read content on your newsfeed that isn’t all related to blogging. Plus, you will have the added bonus of engaging with a group of people who can potentially become interested in your blog!
Blogger retweet accounts and blogging community accounts are great accounts to follow! If you’re just starting out or really want to promote a new blog post, a lot of blog retweet accounts will retweet your new content if you tag them! This is also a great way to find other social media link threads to find new accounts to follow (and promote yourself) for all different social media platforms!
Companies You Want To Collaborate With
The beauty of social media is you have the chance to get in front of a larger audience than yours based off of hashtags and tagging others. If you’ve done a review or a round-up style post, make sure you tag the company or use the company hashtag (usually can be found in their bio, often sounds like a slogan). Getting in front of the audience you want to work and collaborate with starts by putting yourself in their court!
Some Words of Caution
I caution the use of follow for follow, and also discourage following back spam accounts as well. Follow people who you genuinely think will be interested in your content, and follow people who you genuinely want to learn something from/receive updates from. It’s also key to not play the follow/unfollow game as you will not receive true engagement from that technique. If you’re planning on using Twitter to skyrocket blog traffic, this is poor social media etiquette that won’t get you very far!
How to Use Twitter to Skyrocket Your Blog Traffic
Engaging with others is the meat and potatoes of how I use Twitter to skyrocket blog traffic! It’s important to have your account set-up locked and loaded, but that can only do so much for you on it’s own!
Twitter is a form of social media, meaning it’s important to be social on this platform. I encourage you to reach out to other people and start genuinely interacting with other people. Below, you’ll find my top tips for engaging on twitter:
Respond to Other People’s Tweets
People like talking to other people, and if they send out a question, chances are they want an answer! Retweet and favourite tweets you genuinely enjoy!
Sounds simple enough right – but, if you don’t use the platform, you won’t show up in the algorithm. Share things with other people and be authentic! I try to go for a combination of being motivational and sharing my tasks for the day, but I also don’t hesitate to share my emotions as well! The number of times you tweet depends on your personality but I would definitely recommend getting out there and tweeting at least a five times a day.
Participate in Threads
A lot of blogging retweet accounts will drop threads on Twitter for you to share your latest blog post. This can be a great way to promote your latest post, as well as engage with other bloggers. Do not hesitate to read and comment on other blog posts.
Genuinely engaging with the blogging community will often lead to reciprocation! You can also participate in social media link threads if you’re looking to expand other social media platforms.
Share Other Blogger’s Content
Be supportive in the community! If someone just dropped a new blog post you loved, give it a retweet! Blogging is not a competition and there’s room for everyone to shine. Share the love and share great blogging!
Connect Directly With Your Followers
If you loved a post someone wrote, tell them! If you want to thank someone for sharing their content, send them a message! Share social medias, share resources! Connect and communicate with others! I often reach out to other bloggers and try my best to make new friends every chance I get. It couldn’t hurt to reach out if you had a question or simply wanted to share a comment!
Share Your Content Directly On Twitter
Each time I post a new blog post, I share the link that takes you directly to that blog post (makes it easy for readers to end up there!) I also tag other blogging accounts so that they will be able to extend the reach of this tweet!
Using related hashtags is a great way to extend the reach of your tweets! I usually add them to tweets with blog posts that are new, or if I want a tweet to reach a greater audience. Hashtags were created to help your content get further than just your own page – so that anyone anywhere can see it (what better way to skyrocket your blog traffic than that)!
Use the Better Click to Tweet Plugin
You can download this Plugin for free! This plugin inserts a shortcode into your blog post, and optimizes a quote you want to use to be able to be easily tweeted – aka, potential for your followers to share your content! Taking a powerful quote from your content and making it easily Tweetable makes it easier for your content to go viral.
(See below for an example of how I used the Plugin!)
Using the Better Click to Tweet Plugin means you can easily highlight a powerful quote, and place it anywhere in your blog post! Click To Tweet
Each blogger’s journey is unique and different, and what may work for one person may not work as well for the next. Social media is an excellent opportunity to share your content and engage with new people. My best advice is to be kind, share your content every chance you get, and have fun. Remember at the end of the day, numbers don’t make a great blogger. Share your content because it set your soul on fire writing it, and you want someone else’s soul to be set on fire when they read it.
Did any of these tips help? Did you use something other than twitter to boost blog traffic? Let me know in the comments!